A slow website, measured before anything changes.
Everyone has a hunch why the site is slow. A measurement is better.
Short answer
A slow website usually has one of five causes: images that are too heavy, too many scripts from extensions and outside services, no cache or a badly set one, a slow server or a clogged database. Jevana first measures where the time goes, on the server and in the browser, fixes it and repeats the same measurement. That way you see what it achieved, in figures.
The five usual causes
| Cause | How you notice it | What we do about it |
|---|---|---|
| Images | The page is there, the photos come later | Right format and dimensions, loaded only when they come into view |
| Scripts | The page reacts slowly to a click | Remove what is not needed, defer the rest |
| No cache | Every page takes equally long, also the second time | Keep pages ready-made and serve them |
| The server | A long white screen before anything appears | Tune it, or move to suitable hosting |
| The database | Mainly the admin and search are slow | Clean up and speed up the heaviest queries |
Why we do not start with a faster server
It is the first thing people think of, and sometimes it is right. More often the cause is elsewhere: a chat window that loads a megabyte of code, a slider with five-megabyte photos, a cookie notice that blocks the whole page until it is done.
A faster server makes that page slightly less slow and a good deal more expensive. So we measure first. The server gets its turn when the measurement says it is the cause.
How we go about it
- 01
Baseline
A few fixed pages, on a phone and a computer. We record the figures.
- 02
Causes
Per page: what takes the most time, and is it the server or the browser.
- 03
Fix
In order of what gives the most for the least work.
- 04
Follow-up measurement
The same pages, the same devices. You get both series side by side.
Questions
What makes my website slow?
The most common causes are images larger than needed, scripts from extensions and outside services, a missing cache, a server that cannot cope and a cluttered database. Usually two or three are at work at once. Which one weighs most differs per site, which is why it starts with a measurement instead of an assumption.
Will different hosting help a slow website?
Only if the server is the cause. You recognise that by a long wait before anything appears on the screen at all. If the page arrives quickly but takes a long time to become usable, the problem is in the images and scripts, and another host changes little. We measure the two parts separately.
How do you measure whether a website is fast enough?
Google uses three measurements, the Core Web Vitals: how quickly the largest element is on screen, how quickly the page reacts to a click and whether the layout jumps while loading. You measure them in a test environment and with real visitors. The second counts for more, because a test on a fast laptop says little about an old phone.
Does speed affect my position in Google?
Yes, speed for real visitors is one of the signals Google weighs. It is not the heaviest signal: a slow page with the best answer beats a fast one with a weak answer. The direct effect on visitors is bigger. Someone who has to wait long on a phone has gone before the page appears.
Goes well with
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Speed and optimisation
We measure where the time goes, from server to browser, fix it and show you what it changed.
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Website maintenance
Updates, backups and monitoring for your website or WordPress site, so it still works a year from now.
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WordPress hosting
WordPress and WooCommerce hosted with the updates, the security and the caching included.
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Why is my Magento store slow?
The causes we find most often when a Magento shop is slow, from page cache to product photos, and why you measure first.
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Landing page design
One page with one goal, for a campaign, a product or an offer, fast and measurable.
From the knowledge base
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Core Web Vitals explained: why does my site score badly in PageSpeed?
LCP, INP and CLS in plain language: what Google measures, what a good score is and the three things that usually slow a site down.
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Is a cookie banner required on your website?
Only if you place cookies that need consent. Which ones those are, and how to build a site that does not need a banner.
Tell us what you run.
An introduction costs nothing. You talk straight away to one of the two people who will actually do the work.
or email info@jevana.systems