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A slow website, measured before anything changes.

Everyone has a hunch why the site is slow. A measurement is better.

Drawing of a loading waterfall: first waiting for the server, then HTML, styles, scripts, fonts and images.ServerHTMLStylesScriptsFontsImagesLargest element visible

Short answer

A slow website usually has one of five causes: images that are too heavy, too many scripts from extensions and outside services, no cache or a badly set one, a slow server or a clogged database. Jevana first measures where the time goes, on the server and in the browser, fixes it and repeats the same measurement. That way you see what it achieved, in figures.

The five usual causes

CauseHow you notice itWhat we do about it
ImagesThe page is there, the photos come laterRight format and dimensions, loaded only when they come into view
ScriptsThe page reacts slowly to a clickRemove what is not needed, defer the rest
No cacheEvery page takes equally long, also the second timeKeep pages ready-made and serve them
The serverA long white screen before anything appearsTune it, or move to suitable hosting
The databaseMainly the admin and search are slowClean up and speed up the heaviest queries

Why we do not start with a faster server

It is the first thing people think of, and sometimes it is right. More often the cause is elsewhere: a chat window that loads a megabyte of code, a slider with five-megabyte photos, a cookie notice that blocks the whole page until it is done.

A faster server makes that page slightly less slow and a good deal more expensive. So we measure first. The server gets its turn when the measurement says it is the cause.

How we go about it

  1. 01

    Baseline

    A few fixed pages, on a phone and a computer. We record the figures.

  2. 02

    Causes

    Per page: what takes the most time, and is it the server or the browser.

  3. 03

    Fix

    In order of what gives the most for the least work.

  4. 04

    Follow-up measurement

    The same pages, the same devices. You get both series side by side.

Questions

What makes my website slow?

The most common causes are images larger than needed, scripts from extensions and outside services, a missing cache, a server that cannot cope and a cluttered database. Usually two or three are at work at once. Which one weighs most differs per site, which is why it starts with a measurement instead of an assumption.

Will different hosting help a slow website?

Only if the server is the cause. You recognise that by a long wait before anything appears on the screen at all. If the page arrives quickly but takes a long time to become usable, the problem is in the images and scripts, and another host changes little. We measure the two parts separately.

How do you measure whether a website is fast enough?

Google uses three measurements, the Core Web Vitals: how quickly the largest element is on screen, how quickly the page reacts to a click and whether the layout jumps while loading. You measure them in a test environment and with real visitors. The second counts for more, because a test on a fast laptop says little about an old phone.

Does speed affect my position in Google?

Yes, speed for real visitors is one of the signals Google weighs. It is not the heaviest signal: a slow page with the best answer beats a fast one with a weak answer. The direct effect on visitors is bigger. Someone who has to wait long on a phone has gone before the page appears.

Tell us what you run.

An introduction costs nothing. You talk straight away to one of the two people who will actually do the work.